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7EC502 International Business: Theory and Strategy
Assessment Type:
Individual report
Assessment weighting:
40%
Word Count
2500
Learning Outcomes:
1 and 2
Coursework 1 (40%):
You will be randomly allocated an organisation by your Module Leader.
Your organisation is planning to expand its footprint in a new country. You are required to critically evaluate the activities of this multinational company using appropriate international business theories.
You will: i) examine the internationalisation of its business operations in relation to the theories of international business, and ii) explain the need/benefit for internationalisation to the country you are proposing.
This organisation will be used for both coursework 1 and coursework 2.
The report should be submitted using the Turnitin link on the Assessments page of Course Resources no later than ------- .
Written feedback on the assessment will be available in the Course Resources through Turnitin normally within 3 working weeks of the submission.
Maximum word limit of 2,500 words
An up–to–date information on the chosen organisation
A clear identification of the main ideas and issues involved
The development of those ideas and associated arguments
The discussion of the theories of economic globalisation in the context of the operations of the chosen company
Clearly defined introduction and conclusion
Logically structured and concisely written text
Use of relevant and up-to-date information on the chosen company
Correctly and appropriately referenced
Evidence of wider reading
Word processed using 1.5 line spacing. Font 12 Times New Roman.
Give a brief introduction stating the aim of the report
Give a brief background discussion of your company
(Introduction and background should comprise of approx. 250 words )
Analyse the pattern of internationalisation activities of your company using relevant International Business theories (approx. 2000 words ). This includes addressing “why”, “what”, “where” and “how” questions:
Why – why did the firm internationalise?
What – what part of business was internationalised?
Where – country/region of choice and why
How – mode of internationalisation (FDI and non–FDI modes)
Not all the theories studied may prove to be relevant to the analysis of one particular company (remember, more is NOT always better!)– therefore, you may dismiss some theories during your preparation for the assignment.
This will be followed by the new internationalisation initiative you are proposing (approx. 150-200 words ). You should propose a specific country; not broad regions like South Asia, Latin America, East Africa, etc.
Concluding remarks (approx. 50-100 words )
Title page – CW1, module title, tutor name, student ID number, word count Introduction – outline the overall aim of the report and brief background to the company Critical evaluation with application of IB theories – outline international activities of the company and critically evaluate these activities using appropriate international business theories (not all theories you have covered in the module will be relevant to your chosen company)New internationalisation initiative proposed Conclusion – summarise the key arguments from your report. Have you addressed your initial aim?References Section – use Harvard referencing style
The criteria for marking:
Table 2: Criteria for marking
Criteria
% of total grade
Introduction & Background
10%
Conclusion
5%
Quality of Communication & Presentation
5%
Identification of appropriate/relevant theories
20%
Application of theories and critical evaluation
40%
New initiative segment
10%
References
10%
Feedback
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