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1. Examine appropriate research methodologies and approaches as part of the research process


1. Critically analyse the marketing strategies adopted by McDonald’s in India.


Complete a PESTLE and SWOT analysis of the DVD/CD/ Computer gaming industry


business plan on real estate investment by adopting the “Business Model Canvas Methodology”.


Identify the role of IT in the success or failure of your chosen organisation


LO2: Critically understand the nature of innovation and appreciate its role in entrepreneurial activity


LO1: Understand the scientific process, its application in economics and business, and its utilisation in the problem-solving approach to business and management challenges.


2.1. Analyse the gross anatomy of the digestive system


1. What are the defining characteristics of the luxury goods industry? What is the industry like?


2. What advantages does McDonald’s have in competing with Starbucks for coffee sales?


Starbucks was started in 1971 and grew to become a leader in the specialty coffee industry.


2. Identify potential target markets for the Lock-Awn Anti-Billowing Device, using a five-step process of determining segment (1) needs; (2) identification; (3) attractiveness; (4) profitability; and (5) positioning.


1. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success?


1. What impresses you about this company? What aspects of Wal-Mart do you find unimpressive? What accounts for Wal-Mart’s success?


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