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C.P6 Explain reasons for own recommendations for the future strategic direction of an international business organisation.


B.P4 Explain the impact of trading barriers on an international business organisation.


A.P2 Explain the impact of globalisation on the national economies of contrasting countries.


Unit 14: Digital Analytics


A.D1 Evaluate the purpose and importance of digital analytics to a business commenting on the practical and legal considerations to the business of using digital analytics.


B.P3 Produce a basic plan describing the sources of data that can be collected for a business.


Unit 12: Influencer Marketing


Unit 13: Market Research for a Start-up Business


C.M3 Analyse the findings of the market research activities using statistical techniques and comment on confidence levels, making detailed suggestions to meet the specific marketing objectives for a start-up business.


A.M1 Assess the appropriateness of different market research methods in helping to meet marketing objectives and inform decision making for a start-up business.


B.P3 Conduct primary market research activities for selected marketing objectives.


BC.D2 Create a proficient and detailed influencer brief and marketing plan, based on specific objectives and a thorough examination of a relevant influencer campaign.


B.M2 Assess an influencer marketing campaign in detail within a specific market sector that meets set objectives.


A.M1 Compare the different types of influencer and influencer marketing campaigns.


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