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A.M1 Assess the appropriateness of different market research methods in helping to meet marketing objectives and inform decision making for a start-up business.


B.P3 Conduct primary market research activities for selected marketing objectives.


BC.D2 Create a proficient and detailed influencer brief and marketing plan, based on specific objectives and a thorough examination of a relevant influencer campaign.


B.M2 Assess an influencer marketing campaign in detail within a specific market sector that meets set objectives.


A.M1 Compare the different types of influencer and influencer marketing campaigns.


C.P6 Apply appropriate evaluation of the brand activation development and outcomes.


B.P3 Outline the details of a brand activation brief.


A.P1 Explore brand activation organisation needs, use of spaces and legal and ethical issues.


A.D1 Evaluate the importance of customer immersion experiences in the promotion of different products/ services to achieve successful outcomes.


B.P5 Demonstrate relevant management and marketing skills when running an experiential event and gathering audience feedback.


B.P3 Produce an outline plan including immersion experiences for an experiential marketing event that will promote a selected product or service


A.P1 Explain the purpose of using customer experiences in marketing campaigns


CD.D3 Evaluate the success of the implementation and outcomes of the marketing campaign, justifying suggestions for improvements.


C.M3 Demonstrate effective marketing skills when promoting an event and gathering audience feedback.


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