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A.P1 Explain how marketing activities have changed as a result of evolving digital technology over time in a selected organisation.


C.P5 Present a professional communications plan and materials to an audience using appropriate technical language and formatting.


B.P3 Develop a communications plan that meets set objectives and includes an appropriate message and communications mix.


AB.D1 Evaluate methods of segmentation, targeting and positioning and the stages and influences on their decision making for different customers.


B.M2 Analyse the stages and the influences on the customer decision-making process for different customers


BC.D2 Evaluate the importance of segmentation and targeting and how these affect consumer buyer behaviour with reference to findings of own comprehensive market research in a given context


A.P2 Explain the importance of marketing for exchanges between organisations, customers and suppliers in a given context.


5CS018 Cybersecurity Architecture and Operations


Design, develop and discuss a business continuity plan tailored for the selected scenario given with appropriate contingency plans in case service and data becomes unavailable.


LO3: ASSESS approaches to monitoring and evaluating in project management.


4.1 Examine the merits of the various ways in which people practice activities are organised, structured and evaluated in different organisational settings.


2.1 Examine the merits of different models of people practice management, linking them with effective business performance.


7CO02 People management and development strategies for performance


C.D2 Evaluate the use of strategies and psychological theories in managing stress, pain and ill health for a selected service user.


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