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Assess the benefits and limitations of principle types of style, written tone of voice and format when used for different channels and platforms
Jun 07 2024
79.00
Explain the implications of intellectual property rights and copyright when developing copy
Jun 07 2024
79.00
1. Understand key issues relating to producing copy for use in marketing communications (advertising)
Jun 07 2024
79.00
Generate possible creative concepts and solutions to meet the requirements and parameters of a client
Aug 04 2021
89.00
Offer constructive suggestions on how a client’s brief and parameters might be changed and improved to those with the authority to make decisions
Aug 04 2021
79.00
Confirm own understanding of a client’s requirements and parameters of a desired marketing communications (advertising) solution
Aug 04 2021
79.00
Explain the importance of positioning creative ideas within an overall competitive context taking account of a client’s competitors’ activities and marketing communications (advertising) strategies
Aug 04 2021
79.00
Identify production techniques which can be used across different platforms
Aug 04 2021
89.00
2 Be able to identify and agree the requirements of clients for creative marketing communications (advertising) concepts and solutions
Aug 04 2021
89.00
Identify the needs, expectations and relationship requirements of a client’s current and potential audiences
Aug 04 2021
79.00
Assess the extent of a client’s current marketing communications activities
Aug 04 2021
79.00
3 Be able to identify key characteristics of audiences of clients for marketing communications (advertising)
Aug 04 2021
79.00
1 Understand key information relating to clients for marketing communications (advertising)
Aug 04 2021
79.00
Inform colleagues, clients, agencies and/or suppliers promptly of any difficulties with carrying out agreed actions and negotiate and agree alternative action with them
Aug 04 2021
89.00
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