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(b) SMart want to reduce the likelihood of a repeat of either accident, therefore they are reviewing their worker training.


1. (a) What were the consequences of not securing the scene of the shop accident correctly?


SMart is a supermarket near to a large town, and has recently been purchased by a national chain. It sells food, household goods and garden supplies, clothes, and some electrical appliances.


a. Develop an implementation plan based on previous data- driven analysis


Tools used for data analysis, data collected and insights from data should be clearly rationalised. This section should be heavily data driven.


c. Make a recommendation for ONE country to expand to with full data – driven justification


b. Which would be the best destination for expansion including which existing market sectors (from the list under “Services offered” ) that the company should focus on in the selected country.


a. Using qualitative and quantitative data obtained, evaluate the TWO countries. You should consider various factors within each countries market, such as profitability, growth rate and market size, prospective client demand etc.


Introduction – The aim of which is to provide some context, i.e. the scope of the project. This should not be more than one or two paragraphs and is intended only to provide a platform for the rest of the report.


Provide a short commentary on the use of data to inform strategic choices including means of evaluating performance on recommended products as well as processes for adjusting strategies using data analysis.


Objective 4: Implement a process to continue data analysis on the performance of sales on the recommended country of focus.


Objective 3: To analyse from a data perspective potential market entry options


Objective 2: To evaluate which country would be best suited for the company to expand to and what markets to focus on


(iii) Undertake a market analysis for each of the countries - Porters Five Forces should be applied to assess industry attractiveness (each force should be discussed and assessed as High, Moderate or Low


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