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£69 BE965-7-AU & BE969-7-AU: Research Methods in Management and Marketing
Marking Criteria Coursework-2 (750 words, 30% of module mark)The coursework will be marked as per the following guidelines:
An excellent coursework will: Distinction (marks of 72 and over)
be based on an original idea and precisely cover each element of the assignment.
propose research problem and research question(s) that are novel and theoretically relevant for a quantitative research.
provide a brief but comprehensive theoretical background, citing relevant theoretical sources.
offer all the required hypotheses in the assignment that are accurately drafted and empirically testable.
present a conceptual model accurately depicting the proposed relationships.
clearly elaborate and justify the selected research method.
thoroughly cover relevant issues supported by the appropriate literature (5 to 10 references).
have an excellent structure that is clearly written and well-organised.
A good coursework will: Merit (range 62-68)
be based on a relatively new idea and cover each element of the assignment.
propose research problem and research question(s) that are appropriate for a quantitative research.
provide an adequate theoretical background, citing relevant theoretical sources.
present the required hypotheses that are adequately drafted.
present a conceptual model adequately depicting the proposed relationships.
Adequately demonstrate the selected research method.
appropriately use academic/non-academic sources.
be clearly written, well-organised in a logical manner and clearly signposted.
A pass coursework will: Pass (range 52-58)
typically demonstrate an appropriate basic understanding of the underlying issues in the assignment.
be a good attempt to propose a research problem and research question(s) that are suitable for a quantitative research.
provide some theoretical background covering some relevant literature but the sources may not always be fully referenced.
offer the required hypotheses but are too simplistic.
present a conceptual model depicting the proposed relationships.
demonstrate some awareness of the selected research method.
use some sources which may not be thoroughly integrated.
be readable with appropriate referencing which is generally accurate.
A combination of the following features will usually mean a fail grade: Fail (range 0-48)
a weak answer which demonstrates some knowledge, but it tends to be superficial, incomplete or poorly understood.
inadequate or irrelevant description of the topic.
poorly written and badly structured.
fails to address question or misses an important aspect of the question.
very poor referencing and citation.
The suggested outline and word count for various components of the coursework is as follows: Suggested outline
Suggested length (words)
The quoted price covers up to
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