B.P3 Outline the details of a brand activation brief.

Unit 11: Activating a Brand

Level: 3

Unit type: Internal

Guided learning hours: 60

Unit in brief

Learners apply techniques used to visually promote the sale of products in outlets.

Unit introduction

Retail environments, whether physical or digital, use techniques designed to encourage the sale of products or services. Activating a brand is the art of displaying products in ways that customers will find engaging and appealing. Physical, visual and experiential promotional techniques in retail environments are all important aspects of brand activation, designed to increase traffic and sales volume.

In this unit, you will investigate brand activation techniques, including the use of locations, communication and legal and ethical practice. You will use this to inform your creation of brand activation in response to a client brief. You will apply testing, collection of feedback and reflection throughout the development, using marketing industry practice.

This unit will help you to progress to employment, vocational training and higher apprenticeships, and to higher education in marketing-related roles or qualifications.

Learning aims

In this unit you will:

A     Investigate brand activation practice for a selected organisation

B     Create brand activation for a specific client brief

C     Respond to testing, feedback and reflection in the development of brand activation for a client brief.

Assessment criteria

                            Pass                                               Merit

                    Distinction

Learning aim A: Investigate brand activation practice for a selected organisation

 

 

A.D1

 

 

Evaluate how the techniques and communication used in brand activation support organisation needs.

A.P1 Explore brand activation organisation needs, use of spaces and legal and ethical issues.

A.P2 Explore brand activation techniques and communication practice in physical and online brand activation.

A.M1 Compare how the techniques and communication used in brand activation support organisation needs.

Learning aim B: Create brand activation for a specific client brief

 

 

 

BC.D2 Develop assured and sophisticated brand activation informed by in-depth and sustained assessment of development in relation to organisation and target market needs.

B.P3 Outline the details of a brand activation brief.

B.P4 Develop appropriate brand activation for a specific client brief.

B.M2 Develop effective brand activation informed by clear assessment of organisation and target market needs.

Learning aim C: Respond to testing, feedback and reflection in the development of brand activation for a client brief

C.P5 Apply iterative testing and collection of feedback on development work  of brand activation.

C.P6 Apply appropriate evaluation of the brand activation development and outcomes.

C.M3 Apply effective testing and evaluation of brand activation throughout the development.


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