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L2: Integrate business capabilities and functions in an analytical manner.
MOD003337
Assessment
Pr act i cal – Group Strategy Simulation
Assessment code:
01 0
Academic Year:
Trimester:
1
Module Title:
E x ecu ti ng Bus i ness S tr a t eg y
Module Code:
MOD00 3337
Level:
6
Module Leader:
Weighting:
5 0 %
Time Limit:
Assessed Learning Outcomes
Knowledge and Understanding L1 : Improve abilities of strategic problem identification, analysis, and solution.L2 : Integrate business capabilities and functions in an analytical manner.L3 : Improve oral and written presentation abilities.L4 : Improve the ability to work as part of a team.
Intellectual , p r act i cal , affect i ve and transferrable skills L5 : Demonstrate an understanding of key strategic management concepts, models and literature and apply knowledge of strategic decision making in a variety of `real world` contexts.
Assessment date:
Please refer to the deadline on the VLE
ADD ITI ONAL I N F ORMA TI ON
This is a Group Strategy Simulation assignment.
No extensions are available for this assessment.
Exceptional Circumstances: The deadline for submission of Exceptional Circumstances in relation to this assignment is no later than five working days after the submission date of this work. Students will need to provide evidence to support their EC claim.You must provide an electronic copy of your PowerPoint slides at the start of your presentation.
Ensure that slide 1 includes all the group members’ names and SID numbers.
Use Harvard referencing to acknowledge the sources.
Your final slide should provide the Reference List.
PRESENTATION TASK
All group members will make roughly equal contributions of 6 minutes each to the presentation during both the formal presentation and the Q&A session. All presentations must be supported by real-life data and arguments. Using concepts and frameworks as well as evidence from the strategy simulation where appropriate, each member of the group should cover one of the following five topics:
1. The Company’s Position in a Snapshot and the Marketplace
Group member 1 to provide an overview of your company, including, strategic vision, mission, values, objectives, and financial performance.
Perform an external analysis and outline four major factors that are driving change in the industry.
2. Your Company’s Competitive Position
Group member 2 to perform an industry analysis and evaluate how the degree of power in the different forces impacts your industry.
Outline your company`s competitive strategy and positioning.
3. Your Company’s Strengths and Weaknesses
Group member 3 to perform a SWOT analysis and outline the resource strengths and weaknesses of the company, showing external market opportunities for growth and increased profitability for the company.
Assess what the SWOT analysis indicates about your company`s present situation and prospects.
4. Strategic Opportunities to Unlock Growth in the Next Phase
Group member 4 to outline the key elements of your future strategic plan, laying out your company’s short- to medium-term objectives, targets, and ambitions.
Drawing on Ansoff’s Growth Matrix, explain your strategies for future growth
5. Sustainability Strategy to Drive Positive Change
Group member 5 to outline your commitment to sustainability, alongside key elements of your sustainability strategy.
Applying stakeholder analysis/mapping to your strategy simulation company, assess stakeholder positions and evaluate their expectations.
ASSESSMENT CRITERIA
Task / Assessed LOs / Assessment Criteria / Points to consider
Ma rk s
Indi v i dual T as k Comple ti on (LO1,2,5) The degree of ability and skills in identifying and analysing strategic problems and articulating solutions, applying key strategic concepts to ‘real-world’ scenarios, business capabilities, and functions.
(LO3) The degree of preparation, professionalism, energy, enthusiasm, and skills demonstrated in delivering your presentation with effective PowerPoint slides, using ARU Harvard referencing,
Group Task Completion (LO 4) The degree of ability to work as part of a team in the group strategy simulation.
70
20
1. T he Com pany ’ s Po s iti on i n a Snapshot and the Ma r ke t place
You should provide an overview of your company, including strategic vision, mission, values, and financial performance.
Explain how you determined the company`s overall strategic position.
Using Pestle, evaluate four major factors that are driving change in the industry.
70
2. Y ou r Com pany ’ s Com pe titi ve Pos iti on
Using Porter’s Five Forces, you should evaluate how the degree of power in the different forces impacts your industry.
Evaluate the extent to which these forces were at play in the simulation.
Outline your company`s competitive strategy and positioning and explain how you pursue competitive advantage.
70
3. Y ou r Com pany ’ s S tr eng t hs and Weaknesses
Using SWOT, you should provide an overview of your company’s
resource and capability strengths and weaknesses.
Assess the extent to which you made use of opportunities while also mitigating threats.
Assess what this analysis indicates about your company`s present situation and prospects.
70
4. S tr a t eg i c Oppor t u niti es t o Unlock G r ow t h i n t he Ne xt Phase
You should outline the key elements of your future strategic plan, laying out short- to medium-term objectives, targets, and ambitions.
Explain which targets your company will focus on and why.
Drawing on Ansoff’s Growth Matrix, explain your strategies for future growth assessing associated risks.
70
5. Sustainability Strategy to Drive Positive Change
You should critically outline your commitment to sustainability alongside key elements of your sustainability strategy.
Explain specific actions taken in support of sustainable development goals.
Applying stakeholder analysis/mapping to your strategy simulation company, assess stakeholder positions and evaluate their expectations.
70
6. Presentation and formatting
The degree of your written and oral communication skills.
The degree of preparation, professionalism, energy, and enthusiasm, and skills in delivering your presentation
Slides should demonstrate an organised and logical approach to structure.
Slides should demonstrate an appropriate and consistent choice of visual elements.
Correct and thorough use of ARU Harvard referencing.
10
7. Group Task Completion
The degree of ability to work as part of a team in the business strategy simulation.
20
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