(LO1) Critically evaluate how people learn for professional development.
Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.
Student Reference Number (SRN)
Date of Submission
(Please attach the confirmation of any extension received)
Dec l arat i on o f Or i g i na l Work:
I hereby declare that I have read and understood University’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is
words. Student Reference Number: Date:
By submitting this coursework you agree to all rules and regulations of University regarding assessments and awards for programmes.
Please note, submission is your declaration you are fit to sit.
University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience.
School of Business and Technology
Coursework Assessment Brief
Turnitin online access
1. General Assessment Guidance
Your summative assessment for this module is made up of this
submission which accounts for 100% of the marks. Coursework You are required to submit all elements of your assessment via
. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) Turnitin online access will not be accepted. For coursework, the submission word limit is
3500 words. You must comply with the word count guidelines. You may submit LESS than 3500 words but not more. Word Count guidelines can be found on the Assessment tab for your module.
Do . You should only not put your name or contact details anywhere on your submission put your student registration number (SRN) which will ensure your submission is recognised in the marking process. A total of 100 marks are available for this module assessment, and you are required to achieve minimum
50% to pass this module. You are required to use
only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism. ·
Please note late submissions will not be marked.
You can find further information on Harvard Referencing in the online library. You can use the following link to access this information:
University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on The Hub in the Academic registry section (found via Help & Support).
should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief
The required submission for this assignment is a 3500-word business report. Students are required to complete
TWO tasks: - Evaluate the personal effectiveness strategies of Sundar Pichai, Chief Executive Officer (CEO) at Google, and
Discuss how you intend to apply personal effectiveness principles your own personal development
The Learning Outcomes that you have to meet in order to pass this assessment are:
(LO1) Critically evaluate how people learn for professional development.
(LO2) Appraise the key skills and behaviours required to be effective in a professional context.
(LO3) Demonstrate understanding of how to be successful in a competitive job market.
Your management report should contain the following:
a) A brief introduction giving:
- a definition of Personal Effectiveness
- an explanation of the importance of Personal Effectiveness to professional development
- an overview of the main body of report,
which MUST mention the key points of task b (case study review) and c (reflective statement) below (5 marks)
b) Case Study Review: a critical evaluation of Sundar Pichai’s skills and behaviours
In this section you must:
- Present an outline of Sundar Pichai’s key skills and behaviours
- Discuss and give examples of Sundar Pichai’s positive qualities and the effects they have
- Discuss and give examples of Sundar Pichai’s negative qualities and the effects they have
For your critical evaluation you must link the outline , positive qualities and negative qualities to at least TWO theoretical frameworks covered in this module , e.g. Covey’s 7 Habits, the CEO Genome Project, the CMI Code of Conduct or others
(This task meets LO1 and LO2)
c) Reflective Statement: an analysis of your personal skills and behaviours, with a plan to improve on your weaknesses
In this section you must conduct a self-assessment test using any self-assessment tool from the Topic Workbooks:
- Summarise the results of your self-assessment test, explaining your key weaknesses as identified by the test
- Discuss the effect these weaknesses have on your employability prospects
- Present a clear and structured plan to improve on these weaknesses
- Critically evaluate the impact of your planned improvements on your professional development
For your critical evaluation you must link your key weaknesses , their effects and the plan to improve on them to at least TWO theoretical frameworks covered in this module, e.g. Covey’s 7 Habits, the CEO Genome Project, the CMI Code of Conduct or others (This task meets LO1 and LO3)
d) A brief conclusion covering:
- Key points of task b (case study review)
- Key point of task c (reflective statement)
- A summarising remark which explains the connection between tasks b and c
Use of evidence in all parts of the report
Your report must contain evidence that you have read and understood the theories, models, additional reading and case studies in Personal Effectiveness on the Hub. This evidence must be present in all sections of the report: the introduction, case study review, reflective statement and conclusion.
Which forms of evidence must be in the report
In-text citations and a bibliography: there must be citations in every paragraph of every section; they should be supported by a bibliography containing a minimum of 20 references
Links to theoretical frameworks: there must be a minimum of 2 frameworks applied in the case study and 2 in the reflective statement. To apply frameworks effectively you must explain how Sundar Pichai’s skills, and your own strengths and weaknesses, compare to the qualities contained within the theories you choose. For example, you could discuss how Pichai demonstrates the CEO Genome Project habit of ‘deciding with speed and conviction’.
References to the case studies: in the case study review there must be frequent references to the case studies which can be found in the Apply section of every topic on the Hub
References to additional reading: in the case study review and reflective statement there must be frequent references to the articles and videos in the additional tasks, which can be found in the Prepare section of every topic in the Hub
Presentation (10 marks)
Your business report should contain the following:
University assignment cover sheet (including SRN and word count)
Business report title page
Case Study Review (written in third person narrative)
Reflective Statement (written in first person narrative)
Appendices (if appropriate)
3. Student Guidance
Assignment task Distinction (70-100%) Merit (60-69%) Pass (50-59%) Fail (0-49%)
Introduction (5 marks, LO1)
Explanation of what personal effectiveness means, which can both be personal and professional, to achieve your career goals.
Outline of what the report will include
Outstanding knowledge and understanding of the concept/purpose of Personal Effectiveness, including the importance of personal effectiveness in business.
Inclusion of wider business context and strong explanation of the links to the contents of the report.
Good knowledge and understanding of the concept/purpose of Personal Effectiveness. Good explanation of the links to the contents of the report.
Satisfactory knowledge and understanding of the concept/purpose of personal effectiveness. Satisfactory explanation of the links to the contents of the report.
Weak knowledge and understanding of the concept/purpose of personal effectiveness. Limited or no explanation of the links to the contents of the report.
Case Study Review (40 marks) (LO1, LO2)
Outline of Pichai’s skills and behaviours with regard to personal effectiveness
Discussion of their positive and negative impacts
Application to personal effectiveness concepts
Outstanding outline of Pichai’s skills and behaviours with regard to personal effectiveness. Outstanding possibly creative discussion of their positive and negative impacts, including concrete evidence provided from the case study. Answer includes outstanding application of a range of personal effectiveness concepts and understanding of wider context.
Good outline of Pichai’s skills and behaviours with regard to personal effectiveness. discussion of their positive and negative impacts, including concrete evidence provided from the case study. Answer includes good application of a range of personal effectiveness concepts.
Satisfactory outline of Pichai’s skills and behaviours with regard to personal effectiveness. Adequate discussion of their positive and negative impacts (possibly limited). Answer includes some application of personal effectiveness concepts.
Weak outline of Pichai’s skills and behaviours with regard to personal effectiveness. Severely limited discussion of their positive and negative impacts. No application of personal effectiveness concepts.
Reflective Statement (40 marks) (LO1, LO3)
Discussion of self-assessed development needs with regard to personal effectiveness
Discussion of the strategies in order to address these personal development needs
Reference to the current potential impact of your personal development gaps as well as the impact undertaking development in these areas will have
Application of concepts and research from the module and further research
Outstanding and reflective outline of a range of skill- based and behavioural development needs. Creative and actionable strategy on how development needs can be addressed. Outstanding understanding of the impact that development needs have and how this can be improved with development, possibly evidenced with feedback from others. Outstanding application of personal effectiveness concepts.
Good outline of a range of development needs. Concrete strategy for development, with clear links to addressing the needs identified. Good understanding of the impacts current development needs have and the improved impacts expected from development activities. Good application of personal effectiveness concepts to own development.
Satisfactory outline of a minimum of 2 development needs. Satisfactory strategy which provides some explanation as to how each development need can be addressed. Satisfactory explanation of the impact of current development needs and how this impact can be improved through development strategies.
Answer includes some application of personal effectiveness concepts (possibly limited).
Weak outline of a minimum of 2 development needs.
Weak strategy which provides little explanation as to how each development need can be addressed. Weak or no explanation of the impact of current development needs and how this impact can be improved through development strategies.
Answer includes no application of personal effectiveness concepts.
Conclusion (5 marks, LO1)
Provide overall closing statement, tying the main threads together
Excellent conclusion presented which clearly draws on the previous tasks and links insightfully to the wider context.
Good conclusion presented which draws a coherent thread between the key points of the previous tasks.
Satisfactory conclusion presented which draws on the previous tasks.
Conclusions show little relevance to the key points; limited or no argument presented.
Presentation (10 marks)
Clear structure and layout
Writing style: professional and concise
Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard referencing style throughout report and appendices
Excellent with precise, full and appropriate references extensively used.
An exemplar of structured layout and professional and accurate expression. Inclusion of sources outside of the prescribed course reading.
Good with precise, full and appropriate references and correct Harvard referencing style.
A good example of structured layout and professional and accurate expression.
Satisfactory with full and appropriate references (possibly limited in quantity; largely correct Harvard referencing style).
Structured layout and mainly accurate expression.
Weak with inappropriate references.
Limited structure and expression.