LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.

BABS Assignment

Assignment Brief

Course/Programme:

BA Business

Level:

4

Module Title:

Marketing Management

Module Leader:

 

Assignment titles:

Marketing Consultancy

Date for results and feedback:

 

Employability skills assessed:

C1:         Reading, selecting, analysing and synthesising information from a range of sources

C2:         Producing different types of document

C3:         Participating in discussions

C4:         Making presentations

LP1:       Develop a strategy for using a range of skills to improve own learning and performance

 

 

Learning outcomes assessed:

LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.

LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.

LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.

LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.

 Your Tasks

 As an independent consultant you are required to choose an organisation from any product focused industry and assess the effectiveness of their marketing strategy.

  • Explore the competitive organisational environment by applying environmental analysis tools to identify opportunities and threats that impact or may impact on your chosen organisation.
  • Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.
  • Examine their marketing mix, focusing on the 4Ps that your chosen organisation is currently applying.
  •  Provide recommendations on how your chosen organisation can improve its marketing strategy.

Format: Word File / PDF Word limit: 3000 +/- 10%

Assessment criteria: see grading criteria

Learning Outcomes tested (from module descriptor)

Assessment Criteria

To achieve each outcome a student must demonstrate the ability to:

LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.

  • Discuss theoretical concepts related to elements of marketing strategy throughout the paper

LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.

  • Examine the competitive environment in the development of marketing strategies and tactics

LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.

  • Identify and adapt marketing strategies to internal and external challenges and changes

LO4: Develop, recommend and justify, appropriate and actionable marketing

strategies and tactics to an organisational scenario.

  • Use problem-solving and creative skills to provide suggestions and recommendations to organisations

 

  •  As an independent consultant you are required to choose an organisation from any product focused industry and assess the effectiveness of their marketing strategy.
  •  Explore the competitive organisational environment by applying environmental analysis tools to identify opportunities and threats that impact or may impact on your chosen organisation.
  •  Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.
  •  Examine their marketing mix, focusing on the 4Ps that your chosen organisation is currently applying. Provide recommendations on how your chosen organisation can improve its marketing strategy.

 3000 words (+-10%)

 Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
  4. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive. 

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark.

The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.

 

Common Assessment Criteria (applied to all parts of the project)

 

Marks available

 

 

Marks awarde d

1. Research-informed Literature: Extent of research and/or own

reading, selection of credible sources, application of appropriate referencing conventions.

 

 

 

20

 

2. Knowledge and Understanding of Subject: Extent of knowledge and understanding of concepts and underlying principles associated

with the discipline.

 

 

 

20

 

3. Analysis: Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence

 

 

 

20

 

4. Practical Application and Deployment: Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.

 

 

 

 

30

 

5. Skills for Professional Practice: Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.

 

 

 

10

 

TOTAL

100

 

 

Assignment Mark (Assessment marks are subject to ratification at the Exam

Board. These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )

 

72 Hours Late Submission Penalties (tick if appropriate)

 

%

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