1. Critically analyse the marketing strategies adopted by McDonald’s in India.

Task 2. Written Report

Following your presentation to the board who was impressed with your analysis, you have been asked to write a report to evaluate McDonald’s service offers in India.

 You are to write 1500 10% ± report examining the effectiveness of the value McDonald is proposing to Indian customers and the marketing programme (marketing mix that consists of the 4Ps-7Ps) in serving Indian customers while answering the following questions. You have been provided with a case study on McDonald’s Indian marketing strategy. You need to analysis the case and write the results of their analysis answering the relevant questions in a report style of document. You are expected to integrate relevant Marketing theory into their reports, and should incorporate academic journal articles, books, and relevant secondary sources into their analysis to collect up-to-date relevant information about the business. Your report should address the following three questions:

1. Critically analyse the marketing strategies adopted by McDonald’s in India.

2. McDonald’s localized its products and services for the Indian market. Was this the correct approach? Justify your answer with reference to relevant international marketing theory.

3. Identify the challenges faced by McDonald’s in India going forward. How should the company overcome these challenges?

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