Your report should cover the following topic: Should brands align themselves with issues to influence society in a positive way (social, governance, political, environmental, community, equality, internal etc.?) Consider this topic in relation to brand relevance and brand reputation.
You must compare two brands; one that has benefitted from brand activism and one that has not.
The brands can be a product, service, charity, organisation or other…
The brand theme (the focus of the issue) must be within the last 12 months and you must provide evidence for this.
Construct a set of guidelines for effective brand activism in a contemporary media and social context.
Write a critical conclusion (750 words) that could be used as a ‘think piece’ in practitioner (trade) media (see example of where marketers can make competition. Consider:
- What was the scale of the challenge faced?
- What did you do differently? How did you push boundaries?
- What risks did you take?
- What was the scale of impact?
- What were the measurable results?
- How does your work inspire others to be brave?
Your submission must be in Word or PDF format and adhere to the structure of a report.
Submit to the designated link in BREO