LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.

2023-05-25T04:45:26+00:00
  
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Marketing Management 

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BABS Assignment
Assignment Brief

Course/Programme:

BA Business

Level:

4

Module Title:

Marketing Management

Module Leader:

 

Assignment titles:

Marketing Plan

Assignment number:

1

Weighting:

Individual Report: 100%

Date given out:

 

Submission date:

 

Eligible for late submission (3 working days, with penalty)?

Yes

Method of submission:

X

Online only

 

Online and paper copy

Special instructions for submission (if any):

 

Date for results and feedback:

 

Employability skills assessed:

C1: Reading, selecting, analysing and synthesising information from a range of sources
C2: Producing different types of document
C3: Participating in discussions
C4: Making presentations
LP1: Develop a strategy for using a range of skills to improve own learning and performance
 

IT1: Preparing information
IT2: Processing and presenting information
S1: Plan personal work schedules
WWO2: Working towards identified targets

Learning outcomes assessed:

LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.
LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.
LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.
LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.

Referencing:

In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).

Disclosure:

Please include the following statement on the title page of the submitted assignment, followed by your name:

I declare that this assignment is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited.

The grade awarded for this piece of work remains provisional until ratified by LSC Exam Board.

Your Tasks:
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.

The Topic/title

  1. Feel free to discuss possibilities with your lecturer.

  2. Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
  3. Recommendations could relate to the future, or to what others could learn from this situation.

Format: Word File / PDF

  • A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.
  • Any areas of doubt need to be raised with your lecturer

Word limit: 3000

Assessment criteria: see grading criteria

Learning Outcomes tested (from module descriptor)

Assessment Criteria to achieve each outcome a student must demonstrate the ability to:

LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.
  • Discuss theoretical concepts related to elements of marketing strategy throughout the paper

LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.
  • Examine the competitive environment in the development of marketing strategies and tactics

LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.
  • Identify  and  adapt  marketing  strategies  to internal and external challenges and changes

LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.
  • Use problem-solving and creative skills to provide suggestions and recommendations to organisations
  1. As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
  2. Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.
  3. Examine their marketing mix, focusing on the 4Ps for products and 7Ps for services, that your chosen organisation is currently applying.
  4. Assess their relationship marketing strategy with an emphasis on their current tactics.
  5. Provide recommendations on how your chosen organisation can improve its marketing strategy.

3000 words (+-10%)
Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
  4. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

5. All referencing should be in Harvard style.
This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.

Common Assessment Criteria (applied to all parts of the project)

Marks available

Marks awarded

1. Research-informed Literature: Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.

20

 

2. Knowledge and Understanding of Subject: Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.

20

 

3. Analysis: Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence

20

 

4. Practical Application and Deployment: Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.

30

 

5. Skills for Professional Practice: Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.

10

 

TOTAL

100

 

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