QU016753 Developing a brand

Title:

Developing a brand

Unit Code:

QU016753

Unit Level:

Level 3

Unit Credit:

3

Grading type:

Graded

Grade Descriptors:

• GD1-Understanding the subject
• GD3-Application of skills
• GD7-Quality

Academic subject content/other:

Academic Subject Content

Suggested Assessment details:

Refer to assessment grid

LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand the constituents of the promotional mix.

1.1 Explain what is meant by promotional mix.

1.2 Assess the suitability of a promotional mix for a product or service.

2. Understand how to promote a brand to customers.

2.1 Analyse the benefits of branding.

2.2 Evaluate methods which a new business might use to establish its brand.

3. Be able to prepare promotional plans.

3.1 Design a promotional campaign for a new product or service which utilises a new or existing brand.

3.2 Create an effective plan for implementing and reviewing a promotional campaign for a product or service for a new or existing brand.