CIM Level 6 Award in Innovation in Marketing (VRQ)

Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules.

Unit3: InnovationinAction

Learning Outcomes The learner will:	Assessment Criteria The learner can:	Indicative Content
5. Understand activities required for the implementation of innovative marketing	5.1 Develop a marketing plan to support the launch of innovative approaches	Background Appropriate research techniques Selection of relevant sources of information Objectives Strategy Tactics Action Evaluation and measurement criteria
	5.2 Determine cultural change to support the implementation of innovative approaches	Current organisational culture Levels of trust and openness Space and support for ideas Attitudes to risk taking Degrees of freedom to experiment Fit with business strategy Strategies for culture change Development of a culture for managing risk
6. Develop a plan for the communication of innovation	6.1 Create internal and external marketing plans to launch/support chosen innovation	Internal communication plans External communication plans Target audiences Key messages Implementation Evaluation and measurement criteria Agency relationships

Learning Outcomes

The learner will:

Assessment Criteria

The learner can:

Indicative Content

6.2 Determine the relevant metrics required to measure the success of innovation