6. Develop skills of logical thought, critical evaluation and reflection that will enhance influencing and negotiation capabilities as a sport management practitioner.

2024-08-18T13:15:07+00:00
  
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Consultancy Report 

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Assignment Task:
Details of the Task. Consultancy Report (8,000 words).

Assignment Instructions:
This module aims to provide you with knowledge of advanced research methods as applied to sport management, and then to support students as they carry through a consultancy project to respond to a ‘real world’ problem or issue in sports (business and management). You will gain the capacity to collect, analyse and assess empirical data, which can be used to inform effective management decisions and strategies in the sports industry. It gives you the opportunity to reflect on your own development through the process of a ‘real-world’ problem identification, problem solving and working as a sport business consultant.

The Assessment 2 task builds on Assessment 1 (Consultancy Proposal) therefore the topic remains the same. Assessment 2 is the Consultancy Report.

Consultancy work for a client. The client for the sport management consultancy project may be an external source generated by you, an external client who has approached the university for assistance, or you may undertake a project for your own organisation. The consultancy work will be sourced from a local, regional, national or international sport business client (e.g. public, commercial or charitable organisation). You will be required to engage with the client, in-person or virtually / online, on a regular basis throughout the duration of the consultancy work. 

You are required to complete a written consultancy report. This report must provide detail of the solution to, or outcome of, your consultancy assignment. Your report should include:

  • Title: A short title for the project, the client company’s name and brief descriptive phases.
  • Executive Summary: Represents the highlights from the report setting out aim of the work, methodology, findings, consultancy value to the client, and conclusion.
  • Introduction: Background to the client (includes client requirements and consultant’s task) and consultancy research (includes overall purpose of work, main research question and sub-research questions), review of literature, research methodology, contribution to knowledge and practice, value of consultancy to the client (consider success measures and outcomes), and structure of report.
  • Consultancy Document: The full consultancy document, in the required format, for the client. This should include presentation, analysis and discussion of your research findings from the conduct of study, and actions for the client that come out of the consultancy work.
  • Conclusion: At the end of the consultancy report summarise the key research findings, explain whether the aim, main research question and related sub-research questions have been met, propose directions for future consultancy research for the client.
  • Appendix: Appendices can show data supporting the main report or provide further information to interested parties that do not necessarily form part of the report.
  • Reference List: All citations using Cite Them Right conventions.


Consultancy Report Structure:

Contents

Indicative Number of Words

Title Page/Front Cover

-

Executive Summary

-

Contents Page

-

Introduction

1,500 words

Consultancy Document for the Client

5,000 words

Conclusion

1,500 words

Reference List

-

Appendix

-

Total Words

8, 000 words


Weighting/Contribution to the Module Mark: 70%

Learning Outcomes Assessed by the Task

3

Analyse complex sport management issues critically and rigorously and make recommendations based on the evidence assembled.

4

Apply cognitive skills of critical reasoning, debate and interpretation of sport management literature and research findings.

5

Effectively evaluate sport management complexities and issues and make meaningful and strategic recommendations for the client.

6

Develop skills of logical thought, critical evaluation and reflection that will enhance influencing and negotiation capabilities as a sport management practitioner.

8

Exhibit computer-aided research skills that promotes the effective analysis and presentation of consultancy work.


Assessment Criteria
Specific Marking Criteria for this Assignment

Content

Marks (%)

Logical sequence and development of consultancy project.

10 marks

Ability to conduct research for consultancy work, showing application of research design proposed in Assessment 1. This includes presentation, critical analysis and interpretation / discussion of research findings as part of the consultancy document.

25 marks

A practical and feasible consultancy document in the appropriate format, which is informed by supporting data and information from the research findings. The consultancy document also evidences the application of management consultancy skills.

30 marks

Evidence of working with client to establish requirements, value of consultancy work in terms of outcomes, success measures, critical success factors, and future consultancy research. Also being aware of the organisation’s stakeholders and strategic objectives.

10 marks

Citations are consistent with Cite Them Right conventions.

10 marks

Overall presentation of the consultancy project.

15 marks

TOTAL

100 marks

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