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5. What are qualitative research methods, give its advantages and disadvantages. When is this best used and why?


4. What is Qualitative Research and how is the data collection analysis done?


3. What is Quantitative Research and how is the data collection analysis done?


2. What are the different research paradigms/ philosophies. When are they best used and what are their advantages and disadvantages?


1. What is research and why should one be writing research?


How, for a scenario involving a research question of your choice, you would select and deploy a qualitative OR quantitative OR mixed method research methodology, method and analysis.


your demonstration of how qualitative research has been converted from unstructured data into actionable findings using specified analytical approaches (e.g. grounded theory and software such as NVIVO)


Your description of (either) how some advanced statistical treatments of quantitative data have led to actionable findings in management / business research (e.g. large surveys using Likert scales and Anova tests)


Your clear understanding of the differences between and criteria for selecting a purely qualitative, quantitative or mixed-methods approach to data collection.


Your selection of one or more research paradigms that you have encountered (and been impressed by) in your review of successful DBA theses / published articles from, for example, the Harvard Business Review.


3. To demonstrate advanced skills in data handling, using appropriate statistical software.


2. To critically understand the methods of quantitative and qualitative data collection and analysis.


1. To explore the main research paradigms within the field of management research.


The aim of this module is to give you a thorough grounding in research methodology and methods. By the end of the module, you will be able to explain your own research ‘philosophy’ and you will be able to decide what research methods to use


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