Order this Assignment Now:
£79 A.M1 Compare the different types of influencer and influencer marketing campaigns.
Unit 12: Influencer Marketing
Unit type: Internal
Guided learning hours: 60
Un i t in brief
Learners investigate influencer marketing and develop an influencer marketing plan for a specific organisation.
Un i t i ntr od uct io n
Influencer marketing is a growing business. While considered a new idea, the concept of influence has been established for many years and influencers are not a new concept but an updated form of opinion leader. In a changing marketing environment, where traditional methods of promotion, such as newspaper and terrestrial television advertising, have decreased, combined with a decline in trust in organisations, new ways of communication have emerged through social media platforms. This has resulted in the growth of influencers, also known as key opinion leaders, who are being engaged by organisations to promote their goods. In their online platforms, influencers generate content, share material about brands and discuss their experiences.
There are two main influencer categories – macro and micro. The macro influencers have many hundreds of thousands of followers on social media platforms and may be well-known celebrities. At the other end of the scale, micro-influencers may have followings of 5,000 to 100,000, and may be more dedicated individuals focused on a particular area of interest that may have started as a hobby, sharing information about an interest, later turning professional. Many types of organisations use influencer marketing, from opinion leaders in charities to well-known businesspeople in business-to-business (B2B) organisations, as well as celebrities for well-known brands.
In this unit, you will investigate types of influencer and the requirements for a successful influencer campaign. You will contextualise this in an influencer marketing campaign. Based on this marketing research, you will develop an influencer marketing plan and a brief for the influencer. This unit will help you to progress to employment in the digital marketing industry.
It will also help you to move on to further study in higher education and to professional qualifications related to marketing.
In this unit you will:
A Investigate influencers and their associated marketing campaigns
B Explore the use of influencer marketing within a specific market sector
C Develop an influencer marketing plan for a specific organisation.
Pa ss Mer i t
Dis t i n c t io n
Learn i n g aim A: Investigate influencers and their associated marketing campaigns
A . D1
Evaluate the relationship between influencer, type of influencer campaign and influencer requirements.
A . P1 Describe the different types of influencers and their characteristics.
A . P2 Explain the different types of influencer marketing campaigns.
A . M1 Compare the different types of influencer and influencer marketing campaigns.
L earn i n g aim B: Explore the use of influencer marketing within a specific market sector
BC . D2 Create a proficient and detailed influencer brief and marketing plan, based on specific objectives and a thorough examination of a relevant influencer campaign.
B . P3 Explain fundamental issues in influencer marketing within a specific market sector.
B . P4 Review an influencer marketing campaign that meets set objectives.
B . M2 Assess an influencer marketing campaign in detail within a specific market sector that meets set objectives.
L earn i n g aim C: Develop an influencer marketing plan for a specific organisation
C . P5 Create an appropriate influencer marketing plan for a specific organisation.
C . P6 Create an appropriate brief for the influencer.
C . M3 Create an effective influencer marketing plan and influencer brief based on clear objectives.
The standard price quoted for this assignment is for . For custom word count and written work, contact via 3000 words Click here → , OR Whatsapp UK OR Live Chat. Whatsapp UAE ← Click here