AVN4055: Aviation Strategy

AVN4055: Aviation Strategy

BBA Aviation Management

Cover Sheet

Student Name/ID


Course Title

AVN4055: Aviation Strategy


Analysis of the local aviation sector in a chosen country

Learning Outcomes

LO 1, 2

Submission Date


Declaration: I confirm that all the work included in this assignment is my own. Where I have used the work of others, I have referenced it accordingly and provided a list of references of all the sources used.



Learning Outcomes Covered:

Learning Outcome 1: Assess the linkages between industry trends and strategic opportunities for aviation development

Learning Outcome 2: Evaluate aviation business strategy plans and their application to airline success.

Task details: 

  • The report must approximate 2500-3000 words.
  • Strict Harvard referencing.
  • Arial Font 12, justified, 1.5 spacing.

Group of three students maximum


You may select any region/country across the globe to complete the task. Your discussion and argument will follow a scholarly logic as applicable to topics in aviation strategy.


Select any country of your choice and analyse this state’s aviation sector.

(Hint: Analyse relevant general strategic objectives of airlines located within this state. Assess the internal and external environments through strategic analytical tools such as PESTLE, Porter’s five forces analysis, VRIO (30 marks). You must use the Generic strategies model and Ansoff’s Matrix to evaluate the airline’s business strategies (20 marks). Also, explore the various methods adopted for growth- organic, M&A, alliances etc (5 marks). The reference material can be found under ‘Assignment’ on Moodle).

Introduction- 5 marks

Conclusion and recommendation- 5 marks

Report structure (layout, Table of Contents, references)- 5 marks Total marks- 110 scaled to 20%

Submission Guidelines

  • This is a group assignment, with 3 students maximum and is worth 20% of your grade.
  • Late assignments will be penalized with a 10% grade deduction for each week late, maximum up to two weeks, after which the student (group) will attain a grading of zero.
  • The Assignment must be submitted on Moodle and is subjected to a Turnitin similarity report.
  • The Assignment should be in the proper format with a cover page, Table of Contents, appropriate use of Harvard references in-text and a list of references at the end of the report.

The standard price quoted for this assignment is up to 3000 words. For custom word count and written work, contact via Click here → Whatsapp UK, OR Whatsapp Middle East ← Click here OR Live Chat.


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