Write a marketing business plan on real estate investment by adopting the “Business Model Canvas Methodology”.

Business Management

CRITERIA:

1. Business description, background, history etc.
2. ii. Competitive advantage plus competitive factors
3. Marketing analysis: (a.) SWOT (b.) Porter’s 5 forces
4. Competitive Analysis
5. Competitive Strategy
6. Marketing Strategy
7. Market Segment
8. Marketing Mix
9. Product Mix
10. Target Market
11. The micro-environment
12. The macro-environment
13. Marketing Management etc.

NOTE: “Business Model Canvas Methodology” is outline below

a.) Customer segments

b.) Value proposition

c.) Channels

d.) Customer relationships

e.) Revenue Streams

f.) Key Resources

g.) Key Activities

h.) Key Partnerships

i.) Cost Structure

Maximum of 2500 words and can include different charts, pictures and graphics. Avoid plagiarism, and referencing is very important and you must get this right. It is not acceptable to take work from another source without referencing.