Complete a PESTLE and SWOT analysis of the DVD/CD/ Computer gaming industry

The manager of a struggling DVD/CD/Computer Games brick-and-mortar retailer has hired your consultancy services because he/she wants to turn his/her business around or even transform it altogether. You have agreed to do an analysis of the DVD/CD/Computer Games industry and give him/her consulting suggestions accordingly. Please do a PESTLE and SWOT analysis of the DVD/CD/Computer Games industry. If you do not have room to put these in the main body of the text you can put them in the appendices. Please make sure you assess the attractiveness of this industry. Once established its attractiveness, please formulate realistic strategic options that this manager can entertain.

Marking criteria 

• Breadth and depth of application of relevant environmental scanning tools (40%)
• Assessment of the overall attractiveness of the DVD/CD/ Computer gaming industry (30%)
• Breadth and depth of application of relevant tools regarding the formulation of realistic strategic options (30%)

In this report, please make sure you do the following:

1. Complete a PESTLE and SWOT analysis of the DVD/CD/ Computer gaming industry

2. Apply at least 4 models or theories such as: Porters 5 forces, Ansoff Matrix, Industry Lifecycle, McKinsey 7s framework

3. An assessment of the attractiveness of the industry

4. Suggest realistic strategic options for the manager

5. Use plenty of academic journals as sources as well as textbooks

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