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C.P5 Present a professional communications plan and materials to an audience using appropriate technical language and formatting.
Unit 3: Developing a Communications Plan
Level: 3
Unit type: Internal set assignment
Guided learning hours: 120
Un i t in brief
Learners develop and use customer communications to engage with customers.
Unit i ntr od uct io n
Customer communications is a key component in the overall marketing strategy of an organisation. Different types of organisations use different forms of communication to reach their customers. Increasingly, they are implementing a range of communication techniques to achieve their end goal of boosting awareness or revenue.
In this unit, you will look at the processes involved in creating a successful customer communications plan. You will explore the purpose of marketing communications and the range of tools available. You will prepare a customer communications plan and measure the plan’s effectiveness.
This unit will help you to progress to employment in marketing agencies or in-house marketing departments. It will also help you to move on to further study in higher education or to professional qualifications related to marketing.
Assessment
This unit has a set assignment. Learners must complete a Pearson Set Assignment Brief.
Learning aims
In this unit you will:
A Investigate the customer communications process for a specific product or service
B Plan and create customer communications for a specific product or service
C Present customer communications for a specific product or service.
Assessment criteria
Pa ss
Mer i t
Dis t i n c t io n
Learn i n g aim A: Investigate the customer communications process for a specific product or service
AB . D1 Develop a thorough communications plan and materials with effective use of relevant tools and processes for a specific product or service.
A . P1 Outline customer communications processes and development.
A . P2 Research customer communications tools for a specific product or service.
A . M1 Compare relevant communications processes and tools for a specific product or service.
L earn i n g aim B: Plan and create customer communications for a specific product or service
B . P3 Develop a communications plan that meets set objectives and includes an appropriate message and communications mix.
B . P4 Develop communications materials that appropriately meet set objectives.
B . M2 Develop a detailed communications plan and materials informed by detailed assessment of objectives.
L earn i n g aim C: Present customer communications for a specific product or service
C . D2
Evaluate and reflect on the effectiveness of the professional, coherent communications plan, materials and presentation using audience feedback, making justified recommendations for improvement.
C . P5 Present a professional communications plan and materials to an audience using appropriate technical language and formatting.
C . P6 Reflect on the communications plan, materials and presentation, suggesting improvements.
C . M3 Present a professional, well-organised communications plan and materials to an audience, selecting and using effective methods and content.
C . M4 Reflect on the effectiveness of the communications plan, materials and presentation, suggesting recommendations.
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