Explain The Nature And Importance Of Marketing

Principles of Marketing (MKTG200)

This course provides students with knowledge about the importance of marketing as a basic function in enterprises, which deal with goods, services, and ideas. It clarifies the marketing functions related to the marketing mix: product, price, place, and promotion. It also describes the ultimate consumer and industrial buyer and the marketing strategies needed to deal with them. This course covers the different types of marketing enterprises and some other topics such as international marketing and services marketing. This course uses both the qualitative and quantitative methods in presenting and analyzing data.

Learning Outcomes

At the end of the course, students will be able to :

  1. Demonstrate The Key Concepts Of Market Segmentation, Targeting, And Positioning.
  2. Discuss Key Ethical And Social Responsibility Issues In Marketing
  3. Discuss The Internal And External Environmental Factors That Guide Marketing Management And Planning.
  4. Explain The Elements Of The Marketing Mix, Including Product, Price, Promotions And Place.
  5. Explain The Nature And Importance Of Marketing
  6. Recognize The Activities And Responsibilities Of The Marketing Department And Its Relationship With Other Departments In The Organization.


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