Identify marketing tools and procedures used to analyse a variety of situations.

Course unit details: Marketing Foundations

Unit code BMAN10101
Credit rating 10
Unit level Level 1
Teaching period(s) Semester 1
Offered by  
Available as a free choice unit? No

Pre/co-requisites

Core for BSc Mgt/Mgt (Specialism); IMABS; IM & ITMB. Option for BSc Accounting.

Degree programmes: BSc Management (and all BSc Management specialisms); BSc International Management; BSc International Management with American Business Studies; Option for BSc Accounting.

Pre-requisites:                 N/A

Co-requisites:                  N/A

Dependent courses:      

  • BMAN24281 Marketing Management
  • BMAN20271 Consumer Behaviour
  • BMAN24352 Marketing Communications in the Digital Age

Aims

The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.

Learning outcomes

At the end of the course students should have developed an understanding of marketing concepts, terminologies and theories. In addition, they should have the ability to:           

  • Describe and evaluate the role of marketing.
  • Identify marketing tools and procedures used to analyse a variety of situations.
  • Distinguish between effective and ineffective marketing practices.
  • Develop a broader skillset including team-working and critical thinking skills.
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