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In order to achieve all of the above we recommend you copy across the data output (including charts where necessary), from which ever software you use to analyse the data, into a Word document in the first instance.
Doctor of Business Administration
Course/Unit Information
Course
Doctor of Business Administration
Unit No.
100015
Unit Name
Research Methodology and Methods
Unit Code
M1
Schedule Code
RMAMONLSE2507A
Assignment Information
Full/ Part Assignment
Full Assignment
Date Assignment Issued
Date Assignment Due
Assessment Type
Portfolio
Assessment Weighting
100%
Assessment Limits
5,000 words (excluding appendices & references, with an allowance of +/-10% allowed. Any excess will not be considered in grading. Excessive appendices and references to be avoided.
Your assignment should meet the following requirements. Please confirm this by ticking √ the boxes before submitting your assignment
The first page is completely labeled with my name, instructor name and assignment information. I have completed and ticked the declaration page. The contents of my assignment have been submitted to Turnitin and I have downloaded the report. I have strictly followed Harvard Referencing Style and Citations.
Research Methodology and Methods Description
The aim of this module is to explore the nature and associated complexities of research methods and methodology. This is explored specifically in relation to methods and methodology as they are applied in a business and organisational context. Business research is based on the principles of social science methodology and is a broad term which encompasses many diverse aspects and interests. The basic elements encompass the development/application of theory and a clear definition of the problem. From there we collect data/information and subject that to suitable analysis then communicate and apply our findings. In essence business research is designed to promote a well-informed critical decision-making process for managers and business owners alike. Therefore, ultimately this module is designed to equip you with the knowledge to pursue research at mastery level and be able to apply this in a specific organisational context in your later proposal and final project.
Module Content To equip you with the relevant knowledge we examine ten key topic areas as follows.
Introduction to research
Critically reviewing the literature
Understanding research philosophy and approaches
Research strategies
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structured, in-depth and group interviews
Collecting primary data using questionnaires
Understanding and analyzing qualitative data
Understanding and analyzing quantitative data.
Each area builds on each other in a development way so that you appreciate fully research journey. Each topic also contributes to the knowledge needed to be able to apply yourself to the assignment and meet the core learning outcomes as set out below.
LEARNING OUTCOMES AND ASSESSMENT FEEDBACK
Name of the Assessor
Module Code & Title
M1
Research Methodology and Methods
Module Learning Outcomes
LO1
To explore the main research paradigms within the field of management research.
LO2
To critically understand the methods of quantitative and qualitative data collection and analysis
LO3
To demonstrate advanced skills in data handling, using appropriate statistical software.
LO4
To demonstrate high-level skills in qualitative research methods.
LO5
To demonstrate deep competence in quantitative research methods.
Assessment Types
Marks
Marks Achieved
Paper Focus: Purpose/ Position Statement
20
Analysis
30
Evidence (Sources)
30
Organization
10
Writing Quality & Adherence to Format Guidelines
10
Overall Score
100
Overall Grade
Click or tap to enter a date.
GENERAL GUIDELINES (Please read the instructions carefully)
Complete the title page with all necessary student details and ensure that the declaration form is ticked.
All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times New Roman script).
All assignments must be submitted with an accompanying Turnitin report.
Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford.
The results are declared only if the student has met the mandatory attendance requirement of 75% and/or a minimum of 50% under extenuating circumstances approved and ratified by the Academic Director. The student has to repeat the module (with additional fees applicable) if the attendance is below 50%.
Submit the assignment in a MS Word document with the file name being: First Name Last Name_ abbreviation of the subject.
Assignment Title
Research Methodology and Methods
Assessment Task The portfolio is comprised of two tasks (5000-word budget in total). Part 1 is worth 70% of the available marks and Part 2 is worth 30%.
1. Part 1 is an essay style task where you are required to write a critical essay in response to the following question:
Critically discuss the main considerations when designing a research project in business and management
In your essay, you should consider, amongst other things, the following:
The main research paradigms in the field of management and research
The difference between quantitative and qualitative research and the circumstances in which each are appropriate
Different techniques of data-gathering operationalized in qualitative and quantitative business research
Different techniques of data analysis used in qualitative and quantitative business research
Issues of validity and reliability
Sampling strategies and techniques.
(LOs tested 1, 2, 4 and 5).
2. Part 2 requires you to obtain a readily available data set (ask your tutor(s) for assistance if you need to) and perform a rudimentary descriptive analysis (using Excel or other appropriate software) of the data. You need to produce the following information and discuss the meaning in relation to the data set (LOs tested 3 and 5):
Mean
Mode
Median
Standard Deviation
Sample Variance
Kurtosis and Skewness
Range
Correlation Coefficient (you will need to compare two variables in the data set for this).
In order to achieve all of the above we recommend you copy across the data output (including charts where necessary), from which ever software you use to analyse the data, into a Word document in the first instance. From there you will be able discuss the relative meanings of each output from a) to h) as above.
Note:
Learning Outcomes Tested
To explore the main research paradigms within the field of management research.
To critically understand the methods of quantitative and qualitative data collection and analysis.
To demonstrate advanced skills in data handling, using appropriate statistical software.
To demonstrate high-level skills in qualitative research methods.
To demonstrate deep competence in quantitative research methods.
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