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Title: Interview Brand Manager
Ambler (2003) posits that there is confusion between brand equity and brand value.
Interview a brand manager or another manager with operational responsibility for a brand. Explore how they interpret and measure the value of brands within their organization.
Drawing on the evidence collected during your interview, does Ambler’s statement still apply in 2020?
25 Crete Street Oldham OL8 1PG
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