BTM5EIT Entrepreneurship in Tourism 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

Module Outcome 1

1. Analyse entrepreneurship theories and concepts to tourism related organisations and contexts.

Module Outcome 2

2. Analyse and evaluate the impact of entrepreneurial activity on the tourism sector, both within the UK and globally, highlighting its significance and potential growth.

Module Outcome 3

3. Develop a comprehensive understanding of the various entrepreneurial initiatives and be able to critically appraise their contribution to the tourism sector.

Module Outcome 4

4. Demonstrate appropriate academic writing skills, referencing and good academic practice and work as part of a team making appropriate contributions, agreeing with group decisions, and demonstrating oral presentation skills.

Assignment Requirements

Overview

The group presentation will allow students to demonstrate their understanding of entrepreneurship, its importance to the tourism sector, and the development of entrepreneurial attributes and competencies.

Using the PowerPoint platform, students are to prepare for a 15-minutes presentation and 10-minutes for queries and questions.

A PowerPoint presentation will be used as evidence to demonstrate your knowledge and understanding of entrepreneurship, entrepreneurial theories and concepts, and various entrepreneurial activities. Please, demonstrate your understanding of these topics by using practical examples from the tourism industry. Your PowerPoint presentation slides should be professionally prepared and presented. 

The presentation must be submitted in Microsoft word format. The entire PowerPoint file must be converted by exporting to a Word document. The speaker notes (4000 words) must be included. Please refer to the assignment guide for a step-by-step conversion guide.

Both the slides and speaker notes should include appropriate in-text citations and references according to CCCU Harvard referencing.

Assignment task/s to be completed

The assignment tasks involve preparing and delivering a group presentation that demonstrates an understanding of entrepreneurship in tourism and organisational behaviour, using the case study of TripAdvisor as a central example.

Presentation Preparation and Delivery

• Research and Content Development: Collaborate to gather and analyse information from credible sources, ensuring the presentation is well-researched and evidence-based.
• Visual Aids: Create engaging and informative visual aids, such as slides, charts, and graphs, to enhance the presentation and facilitate audience understanding.
• Rehearsals: Conduct multiple rehearsals to ensure smooth delivery, timing, and coordination among group members.
• Q&A Session: Prepare for potential questions from the audience and develop well- informed responses to demonstrate a deep understanding of the topic.

Expected Deliverables

• PowerPoint Presentation: A comprehensive and visually appealing slide deck summarizing the key points and arguments, with well-structured speaker notes.
• Presentation Script: A detailed script outlining each group member`s speaking parts, ensuring a cohesive and well-coordinated presentation.
• References: A list of all sources cited in the presentation, formatted according to academic standards.

By completing these tasks, the group will effectively demonstrate their understanding of entrepreneurship in tourism and organisational behaviour, highlighting the practical applications of theoretical concepts through the TripAdvisor case study.

Additional Information required to support completing the tasks above

Your presentation notes must:

I.    Give the full Harvard reference on reference page for each item used, along with the correct Harvard in-text citation within the assignment.
II.  Include both direct and indirect citations from a wide variety of sources, with a minimum of 15 references.
III. Utilise relevant core texts and research items from within the module.
IV. Your cover page should be the first page of your assignment. Include your student ID number, module name, tutor name, and academic year/group bubble.