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£69 The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.
Course unit details: Marketing Foundations
Unit code BMAN10101
Credit rating 10
Unit level Level 1
Teaching period(s) Semester 1
Available as a free choice unit? No
Core for BSc Mgt/Mgt (Specialism); IMABS; IM & ITMB. Option for BSc Accounting.
Degree programmes: BSc Management (and all BSc Management specialisms); BSc International Management; BSc International Management with American Business Studies; Option for BSc Accounting.
BMAN24281 Marketing Management
BMAN20271 Consumer Behaviour
BMAN24352 Marketing Communications in the Digital Age
The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.
At the end of the course students should have developed an understanding of marketing concepts, terminologies and theories. In addition, they should have the ability to:
Describe and evaluate the role of marketing.
Identify marketing tools and procedures used to analyse a variety of situations.
Distinguish between effective and ineffective marketing practices.
Develop a broader skillset including team-working and critical thinking skills.