You are tasked to evaluate an organisation and benchmark its practices against a third party standard/ benchmark/ criteria such as UN Global Compact, FTSE4Good, Down Jones BCorp, WWF Sustainable Luxury, etc.

2024-04-14T23:38:11+00:00
  
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Purpose of this Assessment
The purpose of this assessment is for you to demonstrate your understanding of the role of marketing as a business function for more responsible business. You are tasked to evaluate an organisation and benchmark its practices against a third party standard/ benchmark/ criteria such as UN Global Compact, FTSE4Good, Down Jones BCorp, WWF Sustainable Luxury, etc.

Task Required
Evaluate a firm`s marketing practices and make suitable recommendations for enhancement.

Your essay should consist of an introduction of the organisation, the third party benchmark you are using and examples/ case study material of the organisation as evidence of your scrutiny. Further, you may wish to draw on examples of other organisations to present your solution for a more responsible approach to marketing.

Submission Requirements

Time / Length restrictions 2000 words total (excluding executive summary and list of references)
Submission format file PDF or Word file max 20MB

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