you will choose one market area (e.e sport and physical recreation), and research this market using current data, surveys, industry reports and academic articles

Topic: Social Recreation

a)    Individual Report (35 %)

This will consist of a market research report not exceeding 1000 words to examine a current market area in the leisure industry.

As individuals, you will choose one market area (e.e sport and physical recreation), and research this market using current data, surveys, industry reports and academic articles. Your must write a 1000-word report about this market area.

• Provide an overview of this market
• Defining the range and types of products, services and activities within this market
• A brief history of the market
• People employed
• Visitor profiles e.g. ages of people who participate in this area
• Private and public funding
• Current data and statistics
• Trends and future opportunities

b)    Group presentation (20%)

In this presentation students will be required to analyze ONE leisure organization and will last 20 minutes.