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Clarify how to agree a common sense of purpose with colleagues, clients, agencies and/or suppliers


Describe ways of communicating with colleagues, clients, agencies and suppliers


3 Be able to develop effective working relationships with colleagues, agencies and/or suppliers


1. Understand the key features of effective working relationships with colleagues, clients agencies and suppliers


Maintain accurate records of agreements with a client in a format that is useful and accessible to those with a right to refer to them


Establish a client’s desired level of marketing communications activity, their aims and the return on their investment


Identify the infrastructure and processes within a client’s organisation that could be utilized to meet their needs


Identify potential barriers to achieving a client’s marketing objectives for the development of products and services


Assess client current position and their business aims and vision for the future


3. Be able to record the needs and priorities of clients for marketing communications (advertising) in line with requirements of own organisation


1. Understand the current market position of clients for marketing communications (advertising)


Explain the strategy and positioning behind clients’ portfolios of products and services


Summarise key aspects of public, legal, regulatory and ethical requirements in clients’ sectors


1. Understand the contexts in which clients for marketing communications (advertising) operate


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