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Identify ways in which the activity of own employer organisation’s competitors is changing


Review key features and benefits of services offered by own employer organisation


Explain how the commercial goals and priorities of own employer organisation impact on budgets


Explain the roles of trade bodies and professional organisations within the marketing communications (advertising) industry


Identify reliable sources of information on how to interpret legal and industry standards relating to marketing communications (advertising)


Summarise key aspects of legal standards relating to marketing communications (advertising)


Evaluate the relative strengths and limitations of tools used within principal areas of marketing communications (advertising)


Explain the different focus of organisations offering creative, channel, platform and production services


1.1 Review current theories of marketing communications (advertising)


Report identified hazards and risks to the appropriate parties


Outline safe working practices in the creative media sector


2. Be able to comply with appropriate health and safety procedures


Discuss strengths and weaknesses in relation to own work and a specific job application


Explain how to choose an employer in terms of own personal interests, knowledge, skills and job requirements


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