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Provide a rationale for the selected marketing metrics and KPIs. You can consider more than three metrics in this section.

Jun 24 2024 79.00

Discuss the most appropriate way to present the metrics & KPIs which can monitor the company’s overall marketing performance, which facilitate effective strategic marketing decision making

Jun 24 2024 79.00

Discuss the role of analytics and big data in supporting marketing decision.

Jun 24 2024 79.00

The Management Board of your chosen company has asked you to prepare a presentation on the “Role of Analytics in Supporting Marketing Decisions” for your specific brand (which can be the same or different from the one chosen for task 2)

Jun 24 2024 79.00

Task 2: Strategic Marketing Plan report

Jun 24 2024 79.00

Based on the proposed new position of the brand, outline your recommended traditional & digital marketing mix. Justify your findings considering relevant academic literature, facts and figures.

Jun 24 2024 79.00

Provide brief background information to the brand you have chosen and using relevant Segmentation, Targeting and Positioning theory/models identify its current target segment(s) and positioning in the market.

Jun 24 2024 79.00

The report should be written for the Chief Marketing Officer (CMO) of the company which owns the brand you have selected. They want to re-position their brand and have asked you to develop a digital strategic marketing plan.

Jun 24 2024 79.00

For a specific brand from a company of your choice you should write a 2000-word report detailing a digital marketing strategy intended to reposition the brand to serve a new segment.

Jun 24 2024 79.00

You are required to write a 1,250-word blog about recent digital innovations (no older than 2 years) and their impact on marketing practice.

Jun 24 2024 79.00

4. Analyse and critically evaluate the role of analytics for supporting marketing decisions.

Jun 24 2024 79.00

3. Critically assess the impact of digital technology on the marketing mix.

Jun 24 2024 79.00

2. Critically evaluate the principles of segmentation, targeting and positioning to build a digital marketing strategy.

Jun 24 2024 79.00

1. Critically evaluate the impact of digital innovations on marketing practice.

Jun 24 2024 79.00

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