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Task 3– A PowerPoint presentation* with speaker notes on therole of analytics in supporting marketing decisions for a chosen product or service.

Jun 24 2024 79.00

Task 2 – A business report detailing the strategic digital marketing plan including segmentation, targeting and positioning for a chosen brand as well as a proposal for the digital marketing mix

Jun 24 2024 79.00

Task 1 – A blog discussing recent digital innovations (not older than 2 years) and their impact on marketing and examples of companies applying recent innovations

Jun 24 2024 79.00

To complete the assignment, you must choose a company/brand of your choice. You can also choose a company/brand where you have worked previously.

Jun 24 2024 79.00

At the end of your report provide a conclusion on how effective your chosen company product/service CX strategy is, using evidence from the previous six tasks to support your reasoning.

Jun 19 2024 79.00

7. Introduction & Conclusion (5 marks): At the beginning of your report name your company, its product/service, country and a summary of the tasks.

Jun 19 2024 79.00

6. CX processes in different industries (20 marks): Define and explain the concept of CX Critical Success Factors (CSFs). Describe the following CSFs- Structure, People, and Measurement, and the process to implement them in your chosen company.

Jun 19 2024 79.00

5. CX performance metrics (15 marks): Define and explain the concept of performance metrics. Explain and calculate the following performance metrics Customer Effort Score (CES) and Customer Equity (CE).

Jun 19 2024 79.00

Define and explain customer journey map, in relation to your millennial consumer persona (age 30-35) identified in task 2, using an infographic or table, map their customer journey.

Jun 19 2024 79.00

3. Mapping the customer journey (15 marks): Define and explain what a customer journey is and discuss its importance to CX strategy.

Jun 19 2024 79.00

4. Omnichannel marketing (15 marks): Define and explain what is meant by omnichannel marketing and define and explain the role of customization in omnichannel marketing.

Jun 19 2024 79.00

2. Consumer persona creation (15 marks): Define and explain what a consumer persona is and describe its role in developing effective CX strategy.

Jun 19 2024 79.00

1. The importance of customer experience (10 marks): Define and explain the concept of customer experience. State why CX is important to your chosen company’s product/service in the market in which it operates.

Jun 19 2024 79.00

You should write your report for the Board of Directors of the company you have chosen from the list above. Within the business report, reference should be made to relevant CX concepts, literature and application as appropriate.

Jun 19 2024 79.00

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