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Explore how the strategy helped the company differentiate itself and gain a competitive edge.


Assess the impact of the innovative marketing strategy on the company`s competitiveness within its industry.


Discuss the lessons learned and any adjustments made to refine the strategy over time.


Highlight any challenges or obstacles faced during the implementation of the innovative strategy.


Analyze how the strategy impacted brand awareness, customer engagement, sales, and market share.


Develop SMART strategic marketing objectives for an organization.


Explain the key elements of the strategy, including tactics, channels, and technologies used.


Describe the innovative marketing strategy implemented by the company.


Analyze and apply different marketing concepts in a range of organizational contexts.


Identify the marketing challenge or opportunity the company faced that led to the adoption of innovative strategies.


Critically evaluate the nature and purpose of strategic marketing in an organization.


Provide an overview of the significance of innovation in marketing strategies. Discuss why companies strive to adopt innovative approaches to attract and retain customers in today`s dynamic business environment.


The aim of this module is to develop learner’s understanding of strategic marketing concepts, methodologies, and tools, along with the challenges posed by digital technologies in modern business environments.


Strategic Marketing endeavors to provide learners with a comprehensive understanding of the concepts, methods, and technical aspects involved in strategic marketing.


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