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M735 STRATEGIC MARKETING


The aim of this module is to develop learner’s understanding of theories and models of change management and how they apply to contemporary organizations in the globalized world.


Propose strategies for sustaining organizational change and fostering a culture of continuous improvement.


Describe the change management tools employed by Coca Cola, such as Force Field Analysis and the AKADAR model.


Explore the concept of employee engagement as a critical component of change management at Coca Cola Corporation.


Examine Coca Cola`s response to external changes, such as entering new markets during World War II and adapting to consumer preferences with new product innovations.


Discuss the internal and external factors that necessitated change within Coca Cola Corporation.


In this assignment (Change Management at Coca Cola Corporation), we will analyze the change management strategies employed by Coca Cola Corporation to adapt to evolving consumer expectations, market dynamics, and internal organizational needs.


Develop a toolbox to manage oneself when involved in complex change projects, including evaluating the individual`s role in the change management process, applying change management in an organizational setting


Evaluate the role of organizational culture in change management, including reviewing different organizational cultures` influences on communication, power relations, strategy, and change management, and appraising strategies to manage resistance.


Analyze stakeholder responses to organizational change by assessing possible risks, applying stakeholder analysis to understand resistance to change, and appraising strategies to manage resistance.


Develop and implement strategic organizational change by assessing and selecting relevant theories, tools, and techniques, creating change implementation plans, and establishing measures to monitor and evaluate progress.


Evaluate how organizational change occurs and how context influences change, including critical evaluation of change theories, the relationship between leadership and change agents


M801 MANAGING STRATEGIC CHANGE


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