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In this assignment, Company X, a leading technology firm, is planning to launch a revolutionary new product in the market. The product, a cutting-edge smartphone with advanced features, is expected to revolutionize the industry.


Evaluate Project Outcomes: Learn to evaluate project outcomes against predefined success criteria, conduct post-project reviews, and identify lessons learned for continuous improvement in future projects.


Adapt to Change: Understand the dynamics of project change management and develop flexibility to adapt project plans and strategies in response to changing requirements or unforeseen circumstances.


Monitor and Control Projects: Develop skills to monitor project progress, track key performance indicators, and implement corrective actions to keep projects on track and within budget.


Utilize Project Management Tools: Familiarize with the use of project management tools and software for scheduling, resource allocation, risk analysis, and collaboration to enhance project efficiency.


Develop Project Plans: Learn to develop comprehensive project plans encompassing scope, schedule, budget, resources, and risk management strategies to ensure project success.


Understand Project Methodologies: Gain insights into various project methodologies and their applicability in different project contexts, including agile, waterfall, and hybrid approaches.


The aim is to provide participants with a comprehensive understanding of project management principles and practices, with a specific focus on research projects within the context of a Doctorate in Business Administration (DBA) program.


Project Development, Planning, and Management serves as a comprehensive framework to enhance learner’s proficiency in managing various project types, with a particular focus on research projects from a DBA perspective.


M802 PROJECT DEVELOPMENT, PLANNING AND MANAGEMENT


Through theoretical insights and practical applications, learners will gain proficiency in crafting strategic marketing plans that effectively combine various elements to achieve organizational objectives amidst evolving market dynamics.


This module addresses the multifaceted challenges inherent in contemporary marketing practices, emphasizing the integration of product development, promotion, distribution, pricing, and relationship management


Summarize the key findings from the case study analysis and emphasize the importance of innovation in shaping successful marketing strategies. Discuss how companies can leverage innovation to stay ahead of competitors


Compare the innovative marketing strategies implemented by the two companies analyzed in the case studies. Reflect on similarities, differences, and the effectiveness of each approach in achieving marketing objectives and driving business growth.


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