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CS132-6 Developing Independent Research


This will be followed by the new internationalisation initiative you are proposing (approx. 150-200 words). You should propose a specific country; not broad regions like South Asia, Latin America, East Africa, etc.


Analyse the pattern of internationalisation activities of your company using relevant International Business theories (approx. 2000 words). This includes addressing “why”, “what”, “where” and “how” questions


You will: i) examine the internationalisation of its business operations in relation to the theories of international business, and ii) explain the need/benefit for internationalisation to the country you are proposing.


Your organisation is planning to expand its footprint in a new country. You are required to critically evaluate the activities of this multinational company using appropriate international business theories.


7EC502 International Business: Theory and Strategy


Part A: A Strategic Position Analysis of an Organisation in the Fast Fashion Industry.


Following the successful completion of your Masters degree course, you have secured a strategy consultant job in a top-tier consultancy firm. You are attending the first meeting with your team.


Enthused by what you enthusiastically conveyed about sustainable strategy, your line manager is keen to test your strategic planning skills. Your manager asks you to select an organisation of your choice in the fast fashion industry.


In this assessment, you will identify a key player in the fast fashion sector. After selecting a company of your choice, you will determine the strategic position of the company and make recommendations to implement a sustainable strategy.


The fast fashion industry is responsible for depleting resources at an alarming rate. A T-shirt requires 2,700 litres of water, and a pair of jeans 10,000 during its production cycle. Between 80 and 100 billion clothes items are produced every year.


Question 2 focuses on the internal part of the strategic analysis. All elements associated with the internal focus of the organisation should be considered and segmented into strengths and weaknesses.


Question 1 focuses on the external part of the strategic analysis. All elements from the external environment influencing the organisation’s strategy should be considered and segmented into opportunities and threats.


Is Emotional Intelligence a business imperative in contemporary organisations? Discuss the evolving role of emotional intelligence in effective leadership and its impact on leader-follower relationships.


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