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2. What is competition like in the luxury goods industry? What competitive forces seem to have the greatest effect on industry attractiveness?


1. Summarize Harley-Davidson Motorcycle Division’s marketing mix. Are all of the elements consistent with the overall marketing strategy?


1. How are customers’ tastes changing in the fast food industry? What impact do these changes have on McDonald’s sales and net income?


7. At the Terezin Museum, the curator showed Ishioka a transport list of 90,000 names. Next to Hana’s name, there was a check mark. What did the check mark mean? Fumiko also saw a name with a box around it.


5. How did George and Anna Hanušová-Flachová describe conditions at Terezin?


4. George and Hana were saddened that they were not allowed to attend school. What profession did Hana hope to enter?


3. In the film, George Brady described the restrictions placed on Jews after the Nazis occupied Czechoslovakia (now the Czech Republic) in 1939. What were the restrictions?


2. What information did Hana’s suitcase provide about Hana?


1. Why was the Holocaust Education Research Center in Tokyo established? According to Ishioka, what can people learn about the process that led to the genocide?


Dennis Muilenburg, Boeing’s Chairman and Chief Executive Officer, initially refused to admit there were any flaws in the software and said that if the pilots did not follow the exact procedure, the software would not work correctly.


Stafford Hospital, run by the Mid Staffordshire NHS Trust, became known as an example of the NHS at its most negligent. Between January 2005 and March 2009, 400-1200 patients died due to poor care.


Individually prepare a case study about a business leader of your choice. Examples of business leaders might include Jack Welch, Ricardo Semler, Richard Branson, Steve Jobs, Bill Gates, Jack Ma, Dhirubhai Ambani, and Elon Musk


Identify the appropriate communications strategy that Starbucks should adopt with this Stakeholder Group


Business Report for the CEO on the performance of Starbucks using independent research and the case study (case 25) that appears on pages C-200 to C-209 of Part 5 in the Core Textbook


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