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Investigation could focus on the local community or area, linked to a sector, hobby or an extra-curricular activity.


B.D3 Present a focused summary of research findings, with clear referencing to the research sources used.


Unit A4: Researching a Topic


B.D3 Review own performance during an activity, making suggestions for the future, with detailed reference to feedback.


A.P1 Demonstrate limited communication skills when working with others to complete a given activity.


A. Demonstrate the ability to work with others on a given activity


B.P3 Produce an outline progression plan to meet intended progression goal.


A.P1 Identify an intended progression goal.


A. Explore the skills and behaviours needed to meet personal progression goal


A.P1 Use limited techniques to improve own organisational skills.


A: Explore techniques to improve own organisational skills


1. From a market segmentation perspective, provide an analysis of Panera Bread’s strategy. Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking?


2. What is competition like in the luxury goods industry? What competitive forces seem to have the greatest effect on industry attractiveness?


1. Summarize Harley-Davidson Motorcycle Division’s marketing mix. Are all of the elements consistent with the overall marketing strategy?


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