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Task 2 : Brown`s Retail Market Entry [30 marks]


Task 1: The Bread Factory [30 marks]


1. To understand the underlying dynamics, use a relevant strategic framework, such as Porter’s Five Forces, to inspect the problem and analyze the situation.


Its main rival has 22% market share. The third and fourth largest rivals hold 11% and 10% respectively. Additionally, there are several small local bakeries serving the exclusive segment in different regions.


TBF has a cost-efficient operating structure, with fixed and variable costs coming in below industry benchmarks. The Cost Revenue Ratio is 1:3 or 33%.


Previously, the client also sold pastries online. This channel was closed following a cost structure optimization consultation in 2024, as its cost-to- revenue ratio was unsustainable.


TBF`s distribution channels: Borough site is the original home and HQ of The Bread Factory (Bakery); Hackney site (Bakery and dining).


The typical TBF customer is a 35 to 55-year-old professional, with an annual household income above £75,000.


While TBF`s diner consumers are typically not very price sensitive, they are keener on luxury experiences.


CEO, Jonathan Warburton, has now asked you to help further improve the firm’s profitability.


The Bread Factory is one of London`s leading artisanal bakeries, providing freshly baked bread and pastries to some of the city`s best restaurants, cafes, and shops. Earlier, you had worked on optimizing the firm’s cost structure.


The client is the CEO of The Bread Factory (TBF), a bakery and café located in London’s Borough and Hackney neighbourhoods.


The impact of AI use in the construction management process.


You will need to produce a Construction Information Package (a set of construction drawings and details), using industry-standard tools and techniques.


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