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Based on the proposed new position of the brand, outline your recommended traditional & digital marketing mix. Justify your findings considering relevant academic literature, facts and figures.

Jun 24 2024 79.00

Provide brief background information to the brand you have chosen and using relevant Segmentation, Targeting and Positioning theory/models identify its current target segment(s) and positioning in the market.

Jun 24 2024 79.00

The report should be written for the Chief Marketing Officer (CMO) of the company which owns the brand you have selected. They want to re-position their brand and have asked you to develop a digital strategic marketing plan.

Jun 24 2024 79.00

For a specific brand from a company of your choice you should write a 2000-word report detailing a digital marketing strategy intended to reposition the brand to serve a new segment.

Jun 24 2024 79.00

You are required to write a 1,250-word blog about recent digital innovations (no older than 2 years) and their impact on marketing practice.

Jun 24 2024 79.00

4. Analyse and critically evaluate the role of analytics for supporting marketing decisions.

Jun 24 2024 79.00

3. Critically assess the impact of digital technology on the marketing mix.

Jun 24 2024 79.00

2. Critically evaluate the principles of segmentation, targeting and positioning to build a digital marketing strategy.

Jun 24 2024 79.00

1. Critically evaluate the impact of digital innovations on marketing practice.

Jun 24 2024 79.00

Task 3– A PowerPoint presentation* with speaker notes on therole of analytics in supporting marketing decisions for a chosen product or service.

Jun 24 2024 79.00

Task 2 – A business report detailing the strategic digital marketing plan including segmentation, targeting and positioning for a chosen brand as well as a proposal for the digital marketing mix

Jun 24 2024 79.00

Task 1 – A blog discussing recent digital innovations (not older than 2 years) and their impact on marketing and examples of companies applying recent innovations

Jun 24 2024 79.00

To complete the assignment, you must choose a company/brand of your choice. You can also choose a company/brand where you have worked previously.

Jun 24 2024 79.00

At the end of your report provide a conclusion on how effective your chosen company product/service CX strategy is, using evidence from the previous six tasks to support your reasoning.

Jun 19 2024 79.00
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