Call / WhatsApp+44 7704039352

Find us:Chadderton, Oldham OL9 9PA, United Kingdom

Solutions

7. Introduction & Conclusion (5 marks): At the beginning of your report name your company, its product/service, country and a summary of the tasks.


6. CX processes in different industries (20 marks): Define and explain the concept of CX Critical Success Factors (CSFs). Describe the following CSFs- Structure, People, and Measurement, and the process to implement them in your chosen company.


5. CX performance metrics (15 marks): Define and explain the concept of performance metrics. Explain and calculate the following performance metrics Customer Effort Score (CES) and Customer Equity (CE).


Define and explain customer journey map, in relation to your millennial consumer persona (age 30-35) identified in task 2, using an infographic or table, map their customer journey.


3. Mapping the customer journey (15 marks): Define and explain what a customer journey is and discuss its importance to CX strategy.


4. Omnichannel marketing (15 marks): Define and explain what is meant by omnichannel marketing and define and explain the role of customization in omnichannel marketing.


2. Consumer persona creation (15 marks): Define and explain what a consumer persona is and describe its role in developing effective CX strategy.


1. The importance of customer experience (10 marks): Define and explain the concept of customer experience. State why CX is important to your chosen company’s product/service in the market in which it operates.


You should write your report for the Board of Directors of the company you have chosen from the list above. Within the business report, reference should be made to relevant CX concepts, literature and application as appropriate.


You should base your report on the analysis of their CX strategy in one specific country in which they operate, which you must identify in the introduction to your report.


You are required to write a 2500-word report on the customer experience (CX) strategy of one (1) company product/service shown below.


Critically evaluate the role of leadership flexibility and adaptability in responding to organizational challenges.


Analyze the outcomes and effectiveness of leadership approaches adopted in the chosen case study.


Select a relevant case study or scenario that exemplifies the application of different leadership styles in strategic management.


First<<676869707172>>Last