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Develop SMART strategic marketing objectives for an organization.


Explain the key elements of the strategy, including tactics, channels, and technologies used.


Describe the innovative marketing strategy implemented by the company.


Analyze and apply different marketing concepts in a range of organizational contexts.


Identify the marketing challenge or opportunity the company faced that led to the adoption of innovative strategies.


Critically evaluate the nature and purpose of strategic marketing in an organization.


Provide an overview of the significance of innovation in marketing strategies. Discuss why companies strive to adopt innovative approaches to attract and retain customers in today`s dynamic business environment.


The aim of this module is to develop learner’s understanding of strategic marketing concepts, methodologies, and tools, along with the challenges posed by digital technologies in modern business environments.


Strategic Marketing endeavors to provide learners with a comprehensive understanding of the concepts, methods, and technical aspects involved in strategic marketing.


M735 STRATEGIC MARKETING


The aim of this module is to develop learner’s understanding of theories and models of change management and how they apply to contemporary organizations in the globalized world.


Propose strategies for sustaining organizational change and fostering a culture of continuous improvement.


Describe the change management tools employed by Coca Cola, such as Force Field Analysis and the AKADAR model.


Explore the concept of employee engagement as a critical component of change management at Coca Cola Corporation.


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