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Your essay should consist of an introduction of the organisation, the third party benchmark you are using and examples/ case study material of the organisation as evidence of your scrutiny.


Evaluate a firm`s marketing practices and make suitable recommendations for enhancement.


You are tasked to evaluate an organisation and benchmark its practices against a third party standard/ benchmark/ criteria such as UN Global Compact, FTSE4Good, Down Jones BCorp, WWF Sustainable Luxury, etc.


The purpose of this assessment is for you to demonstrate your understanding of the role of marketing as a business function for more responsible business.


Provide a personal reflection on how your ideas have changed as a result of undertaking this coursework. To include:


Ability to use critical analysis, review, evaluation and synthesis to issues and offer original and creative responses to the assessment brief


Ability to demonstrate knowledge and understanding about relevant theories and concepts and show an awareness of current issues.


Demonstrates exceptional and consistently excellent ability, skills and behaviours across specified characteristic(s) with no weaknesses.


What from the branding literature your read helped you decide on the brand relationship and culture?


in choosing the brand logo, how did you decide on the colour and brand physique?


Your initial brand idea how did your emerge e.g. did an article/newspaper/social media post spark your idea?


In addition, produce a brand strategy to support the brand. A brand strategy is directly connected to the brand’s target market needs and is cognisant of the competitive environment in which the brand operates.


The target market of the brand is Gen Z consumers and theme of the brand is wellness. The product type or product decisions are your own.


You are to examine opportunities for a new fashion and /or lifestyle brand to be launched, firstly in London in 2025 then to be made available throughout all the UK by 2030.


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