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Based on your analysis, present a recommendation to the brewers. As they move forward with opening their brewery pub, present your strategies for their launch and success in the market.


Tourist Appeal: Singapore is a major tourist destination. Can your client incorporate elements that cater to tourists while still maintaining a strong local identity?


Government Regulations: Singapore has strict regulations on alcohol consumption and licensing for breweries and pubs. What are the potential challenges and costs associated with obtaining the necessary permits?


Location: Singapore has a diverse population with varying preferences. Where would be the ideal location to set up their brewery pub to attract their target audience?


Competition: While the craft beer scene is nascent, there are established microbreweries and pubs. How can your client differentiate themselves from existing competitors?


The Rise of Craft Beer: Singapore`s beer market is traditionally dominated by large international brands like Tiger Beer. However, there`s a growing interest in craft beers with distinct flavors and local ingredients.


Being a Marketing consultant, you are being approached by a group of passionate home brewers in Singapore. They have been brewing unique and flavorful craft beers for several years and have a loyal following at local farmers` markets.


IBES –DBA (MM) -Marketing Management- May 2024


CIPD LEVEL 3 Foundation Certificate in People Practice


AC2.3 Demonstrate proactive approaches to developing, recording, and reflecting on your professional knowledge, skills and experiences.


AC2.2 Recommend ways in which you can show inquisitiveness about issues and developments in the people profession and the wider world of work.


AC2.1 Summarise ways of demonstrating respectful and inclusive working, in relation to: contributing your views and opinions, clarifying problems or issues, working effectively as part of a team.


AC1.2 Specify ways in which you conform consistently with relevant regulation and law within the context of ethics and professional practice.


AC1.1 Explain ethical principles and professional values including how these can inform approaches to work.


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