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1) Analyze various pricing strategies and the impact of AI-powered language learning platforms like LinguaLearn.


Enter "LinguaLearn," a new AI-powered language learning platform. LinguaLearn utilizes advanced natural language processing (NLP) and machine learning to create a truly personalized learning experience.


For millions globally, fluency in a second language remains an elusive dream. Traditional language learning methods often involve high costs, rigid schedules, and limited opportunities for personalized practice.


Case Study: Duolingo and Beyond - Can AI Close the Language Learning Gap?


Based on your analysis, present a recommendation to the brewers. As they move forward with opening their brewery pub, present your strategies for their launch and success in the market.


Tourist Appeal: Singapore is a major tourist destination. Can your client incorporate elements that cater to tourists while still maintaining a strong local identity?


Government Regulations: Singapore has strict regulations on alcohol consumption and licensing for breweries and pubs. What are the potential challenges and costs associated with obtaining the necessary permits?


Location: Singapore has a diverse population with varying preferences. Where would be the ideal location to set up their brewery pub to attract their target audience?


Competition: While the craft beer scene is nascent, there are established microbreweries and pubs. How can your client differentiate themselves from existing competitors?


The Rise of Craft Beer: Singapore`s beer market is traditionally dominated by large international brands like Tiger Beer. However, there`s a growing interest in craft beers with distinct flavors and local ingredients.


Being a Marketing consultant, you are being approached by a group of passionate home brewers in Singapore. They have been brewing unique and flavorful craft beers for several years and have a loyal following at local farmers` markets.


IBES –DBA (MM) -Marketing Management- May 2024


CIPD LEVEL 3 Foundation Certificate in People Practice


AC2.3 Demonstrate proactive approaches to developing, recording, and reflecting on your professional knowledge, skills and experiences.


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