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A.D1 Evaluate the importance of customer immersion experiences in the promotion of different products/ services to achieve successful outcomes.


B.P5 Demonstrate relevant management and marketing skills when running an experiential event and gathering audience feedback.


B.P3 Produce an outline plan including immersion experiences for an experiential marketing event that will promote a selected product or service


A.P1 Explain the purpose of using customer experiences in marketing campaigns


CD.D3 Evaluate the success of the implementation and outcomes of the marketing campaign, justifying suggestions for improvements.


C.M3 Demonstrate effective marketing skills when promoting an event and gathering audience feedback.


B.M2 Produce a detailed marketing plan for an event, with research, budgeting, time-planning, and appropriate promotional materials.


A.M1 Analyse the effectiveness of marketing strategies in supporting the achievement of event aims and objectives for different events.


C.P5 Plan a basic CSR initiative in response to a given brief that addresses issues faced by a selected organisation


B.P3 Explain potential benefits to a selected organisation of undertaking CSR initiatives.


A.P1 Explain CSR issues for selected organisations and their stakeholders.


C.D3 Evaluate the effectiveness of customer loyalty methods in a selected organisation and their effect on loyalty and purchasing behaviour.


A.D1 Evaluate the extent to which generating customer loyalty can contribute to the achievement of the organisational objectives of a selected organisation.


A.M1 Analyse the importance of generating customer loyalty to a selected organisation in achieving its organisational objectives


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