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L1: Improve abilities of strategic problem identification, analysis, and solution.


MN5070QA – The Practice of Consultancy


You are a business analyst consulting for Oduntol, a UK retail company. It had invested in food and drink retailing but presently plans to enter into the packaged food manufacturing market.


The client is the CEO of Dusty Knuckle (DK), a bakery and café located in London’s Dalston and Harringey neighborhoods.


Oduntol’s revenue was £500,000 in 2022. Following its investment in the food and drink manufacturing market, the firm has set a revenue target of £1000,000 by 2025. By what percentage should revenue grow each year to reach the target?


UK food and drink manufacturing market is on the rise, being worth £120 billion in total revenue as of 2021 indicating an increase from £110 bn in 2020. In 2025 revenue for the sector is projected to reach £250bn


Do a situational analysis to identify opportunities and challenges, both internal and external, to the organisation. You can also use the analysis to define the scope of the problem.


Based on the proposed approach, how would you go about conducting the analysis and gathering the data and information required? Including the key sources of information and insights, you intend to consult.


At the first meeting, the client seemed concerned about how you plan to approach the viability and market entry questions. Provide a brief overview of the market entry framework/approach you will focus on to analyse the decision problem.


Prepare a short 600 to 800-word report for Oduntol UK Limited, addressing the points/questions below. Your report should follow a clear structure and contain an introduction and conclusion with recommendations.


Present your analysis (for points 1 to 3 above), deliverables and recommendations in a 600 to 800-word report addressed to the CEO of Dusty Knuckle in a report addressed to the CEO of DK.


Comment on the feasibility of the profit target in the current environment. You are expected to analyse and discuss cost and revenue projections


Estimate the DK’s gross profit for the financial year ending 31 December 2022 and present recommendations aimed at improving profitability.


To understand the underlying dynamics, use a relevant strategic framework, such as the 3Cs or Porter’s Five Forces, to inspect the problem and analyse the situation.


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